Focus Microsoft has narrow down its market segments, they identified the need of their customers and created segments within the segments.We take on big challenges, and pride ourselves on seeing them through.We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.
Microsoft Corporation, 2010) 1. Microsoft Marketing Plan Software To FindCompany Profile At Microsoft, everyone one is motivated and inspired every day, by how their customers use their software to find creative, solutions to business problems, develop breakthrough ideas, and stay connected to whats most important to them. They are: a. Windows; Windows Live Division: Includes the Windows product family, and is responsible for our relationships with personal computer manufacturers, as well as online software and services through Windows Live. Server and Tools. We are committed long term to the mission of helping our customers realize their full potential. Microsoft Marketing Plan Update And ImproveJust as we constantly update and improve our products, we want to continually evolve our company to be in the best position to accelerate new technologies as they emerge and to better serve our customers. Microsoft Corporation, 2009) 1. SWOT Analysis. 5. STRENGTHS: i. Microsoft is one of the huge reputable global brands currently in the market. It is recognizable for couple of reasons, it was known to be one of the largest software developers and its developed a customer base of near about thirty million people all around the world. Microsoft Marketing Plan Series Of ProductsIt has built its brand image on the successful development of its computer software namely the Windows series of products. Brand is everything, Microsoft is one of the best established, highly visible and healthy IT brands in the World, and holds a very loyal set of passionate customers that advocates and uses the brand. It helps the company to launch new products and services across the globe at the same time. WEAKNESSES: i. Microsoft lacks a solid client age and service support centre on the internet. The lack of a customer service centre would erode the integrity and quality perceived by costumers on Microsoft products. Generally Microsoft products have compatibility issues with different hardwares and softwares platforms manufactured by other companies, hence this sort of compatibility issue would then limit the ability of the customer to buy all products made by Microsoft since it would affect the stability and performance of a computer. Microsoft does not share the programming codes of its softwares making modification difficult if bugs and other malfunctions are detected by programmers not affiliated to the company. OPPORTUNITIES: i. Microsoft has expanded its market share by entering into the Chinese market by producing computer programs based on the Chinese language and giving discretionary authority to the Chinese government to censure and to eaves drop on emails, documents and webpage. Microsoft has also diversified its products. It has also developed softwares and computer programs that are vital in organizing business spreadsheets and data. THREATS: i. Microsoft has created a set of example for all existing and forthcoming software developing houses to follow the same footsteps for such a drastic success. The company might eventually lost its battles in making its products competitive when put side by side with products made by corporations which has established heir name and reputation to the customers. Microsoft is losing its market share steadily, due to increase in competition and diversified products offered by their competitors. A recent publication (Thinking Made Easy: SWOT Analysis of Microsoft) 1. PESTEL ANALYSIS APESTEL analysisis a set of tools or an investigation of the important factors that are chronologically changing which influences on a businessexternally. PESTEL is abbreviated as Political, Economical, Social, Technological, Environmental; Legal impacts. Economic changes relate to changes in the macro economical conditions such as unstable economical conditions, rise in people standards or fluctuations in interest rates, etc. Social changes relate to changes in society (either globally or locally) such as changes in lifestyles e. Technological changes relate to the entrance of new high tech inventions and ideas such as the development of the robotics and internet as business tools. ![]() Political Microsoft is highly affected by the political scenario there in USA. US government is now trying to break up Microsoft into several different companies so that to maintain equal competition throughout the market. According to an independent studies that the economies of the country shoots up three times when Microsoft starts businesses in that country. Social. Market segment of Pentium users is considerably very huge but it would be threat for Microsoft that they are losing its share with an average pace, due to their unsatisfied customers. Technological It was a decade earlier that Microsoft was the leader in producing high tech softwares and gadgets, but now they are getting tough competition from global phenomenon brand Apple. Environmental Microsoft follows very strict policies to make sure that the company remains in full compliance with international environmental regulations and the specifically environmental requirements of each countryregion where they are doing their business. Microsoft reduces waste disposal, where possible through source reduction and recycling at company facilities. All waste safely and responsibly handled and disposed of properly. Legal. ![]() They are introducing different security features which may reduce the usage of pirated products. Porters Generic Strategies Michael Porter has proposed three generic strategies that provide a good starting point for strategic thinking; overall cost leadership, differentiation, focus and combination of all these three strategies is known as stuck in the middle.
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